Most shoppers don’t notice the presence of cork start up Market Hub’s electronic shelf labels in shops, but the difference they make to the retailer is monumental.
Using innovative technology, these sleek and smart electronic shelf labels allow retailers to automatically update prices, highlight promotions and keep one step ahead of their stock – all at the touch of a button. The time saved in printing and replacing paper labels makes these digital price tags extremely attractive to retailers.
The new generation of MarketHub’s electronic shelf labels are even enabled with NFC to make shopper engagement all the easier. Imagine being in a supermarket that allows you to access recipe ideas for a specific product directly to your smartphone.
Combine this with the innovative Pulse technology, a dynamic pricing software developed by the MarketHub team here in The Rubicon Centre in Cork, and the benefits for retailers are obvious.
Pulse monitors and analyses a store’s sales data to highlight opportunities and identify areas of concern that go unnoticed otherwise. You can then use the dynamic pricing software to improve the revenue and margin across the store. Retailers such as Eat17, Spar and Roadchef have used Pulse to streamline their businesses, earning more money and saving time.
By using Pulse and electronic shelf labels in tandem, retailers can action Pulse’s recommendations quickly and easily, and the system will automatically record the profits gained, allowing the business owner a complete overview of the changes in store.
Market Hub is based out of Cork’s Rubicon Centre and was started by CEO Roy Horgan in 2013. Former CEO/Chairman of Tesco Ireland Tony Keohane sits on the board and in 2017 the company sold a major stake to Paris-based SES-imagotag.
Chairman and CEO of the SES-imagotag group Thierry Gadou noted “We’re delighted by this partnership with Market Hub. The big data analytics service they provide helps to realize the full potential of our market-leading solution. For retailers, this means a fully integrated digital service which can be understood and implemented from the CEO’s desk to the store manager’s back office. Our alliance with MarketHub ensures we are a step closer to helping retailers achieve the digital transformation of physical retail. At the same time, the Irish innovative company and its team will greatly benefit from SES-imagotag thanks to its unrivaled international market reach and strong financial and industrial base.”
We expect Irish retailer to continue to benefit from the innovation in electronic shelf labels and dynamic pricing software from MarketHub.
